By: Sarah Copeland
I always thought that the best thing about going to school was getting to learn new things. Of course, I loved school a lot more when I was younger. As you get older school stops being so awesome. Maybe that’s because it also gets a lot more difficult. I’m sure a lot of my peers will agree with me that this semester is definitely a difficult semester. I can easily say that this is the most difficult semester that I’ve had in college yet. But, I’ve also enjoyed many of the things that have been new to me. An example of assignments I was pleasantly surprised to enjoy was Tweet Chats.
Each of my peers and I was asked to complete four Tweet Chats throughout this semester. I can honestly say, I will be continuing to use chats for the rest of my career.
Tweet Chats are incredibly useful to individuals as well as businesses. Chats give users an opportunity to engage with more people, earn new followers, receive valuable tips and have a great learning experience. There are even more opportunities for businesses.
As a business, Tweet Chats can help bring together all audiences that are targeted into one space. Chats give businesses the advantage of engaging directly with customers and the ability to increase their brand awareness. This type of conversation is meaningful and also increases a business’ authority.
Obviously, Tweet Chats should be part of the game plan for several businesses. But, as a student, I feel like the benefits are endless, especially being a PR student. Of course, chats are a sure-fire way to build connections and relationships (a must for anyone in PR). Plus, there is no lack of chats devoted to discussions on public relations, communications, marketing and social media. The amount of tips and other educational value that comes from participating in these chats is priceless.
It is always gratifying, especially during tough semesters, to be introduced to such a valuable tool. Though I only have one more chat to complete for assignment purposes, I will be committed to joining PR based chats as often as possible in the future.
Hines, K. (2013, November 27). 5 Ways Twitter Chats Can Help Your Business : Social Media Examiner. Retrieved April 14, 2016, from http://www.socialmediaexaminer.com/twitter-chats-for-business/
Kennedy, M. E. (2014, May 8). Twitter Chats Every PR Pro Should Participate In. Retrieved April 14, 2016, from http://www.business2community.com/public-relations/twitter-chats-every-pr-pro-participate-0877086#U52hMXOd4hRPvA4O.97
Rusine, R. (2015, January 9). 10 Benefits of Twitter Chats for Your Business. Retrieved April 14, 2016, from http://www.business2community.com/twitter/10-benefits-twitter-chats-business-01119853#kuCojvLQi1Fl1u6U.97
Wright, I. J. (2016, January 20). Should You Host a CSR Twitter Chat? Retrieved April 14, 2016, from http://www.prnewsonline.com/csr-twitter-chat