There’s an App for That

By: Sarah Copeland

I’ve never been a very tech-savvy girl. I honestly think I was put in the wrong decade. I grew up through all the big technological leaps. I’ve watched the progression of cell phones and computers, the invention of tablets and super-thin televisions. Sometimes, when I’m faced with an obstacle, I find myself saying, “thank goodness, there’s an app I can use” because there is always an app.

For instance, there are plenty of pages on the Internet devoted to critiquing and recommending a vast assortment of different apps. I’m not talking about gaming apps, but the actual tasking apps. I recently looked at a website that suggested it had listed the best eight most useful mobile applications. I hadn’t heard of over half of them. Another site lists 25 apps that are directly targeted to college students.

businessman using texting on smartphone communication technology
Image Source

It’s not hard to understand why there are so many apps. They are helpful, that pretty much sums it up. One interesting thing I learned in a marketing class I took was that there will never be an end to people’s wants and needs. I can only assume, since apps are shortcuts to solving wants and needs, that there will be an endless supply of apps created to help us.

But there’s more to apps than just helping college students organize their schedules. Apps can help businesses too, and they should certainly take advantage of that. Mobile applications create a direct communication channel from the business to their customers, twenty-four-seven. With this type of connection, a business can build its brand awareness and improve its engagement with audiences.

When technology advanced, so did the world and so did businesses. Businesses and their communications have evolved from television to the World Wide Web and now to the individual little icons on our personal screens. It’s true that sometimes apps seem like a hindrance in the personal world, but it is very helpful for businesses that want to get ahead of their competition.

Technology will keep moving forward and businesses will constantly need to evolve to keep up. For now, the important part is to keep up with the immediacy of the flow of information in the form of apps. I’m sure, no matter what a customer is looking for, there will be an app designed especially for that task.

 

References:

Gohel, J. (n.d.). 8 Useful Mobile Applications to Simplify Your Daily Life. Retrieved April 08, 2016, from https://www.digifloor.com/8-useful-mobile-applications-to-simplify-your-daily-life-19

Haselmayr, M. (2014, November 17). Here’s Why Your Business Needs Its Own Mobile App. Retrieved April 08, 2016, from http://www.forbes.com/sites/allbusiness/2014/11/17/heres-why-your-business-needs-its-own-mobile-app/#2e38fdb15c76

Strike, A. (n.d.). 25 Apps College Students Shouldn’t Live Without. Retrieved April 08, 2016, from http://www.lifehack.org/articles/technology/25-apps-college-students-shouldnt-live-without.html

 

 

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To Firm or Not to Firm, That is the Question

By: Sarah Copeland

I admit, I already have a bias opinion about this topic. But I promise to remain objective so that I can put forth the facts. This blog is for the purpose of providing the pros and cons of working in a PR firm or for an in-house position. And just basically, the overall differences between the two options.

Decided between a firm or a corporation is a question that all PR majors come to eventually. Do we want to apply to work in a firm or would we rather try and find a job in-house? However, it isn’t something addressed in our classes. So I went out to find my own answers.

Obviously, there are major differences between agencies and in-house roles. And there are several questions  to address before making a decision. These include: Where would it be better to work for future career opportunities? Which option has a higher paycheck? But the most important question should be: What would be a better fit for my work preferences? Hopefully, these pros and cons can help answer that.

FirmsImage Source

Corporate Organizations (in-house)

Pros:

  • -Can become experts on the industry
  • -Sense of true dedication
  • -More responsibility to promote that one brand
  • -You can market something you really believe in
  • -Better to be on site during a crisis (more info available)
  • -Traditional job with (possibly) higher paychecks

Cons:

  • -Harder to advance (to get promotions)
  • -If you don’t like a niche focus
  • -Co-workers (outside PR) don’t understand what you do

Agency (firms)

Pros:

  • -Wide range and variety of clients
  • -On-the-job learning
  • -More frequent opportunities for promotions
  • -Lively and creative culture
  • -Comradery
  • -Good training ground to exposed to everything PR

Cons:

  • -Fast-paced environment
  • -Have to take the accounts you are assigned to
  • -Juggling responsibilities of multiple clients
  • -Expensive for small businesses to afford
  • -Until you move up, limited income

From my research, it looks like the debate about which is better could go either way. So, to put it simply, the decision is yours. And the bright side is, PR professionals switch sides all the time. Therefore, the decision isn’t always final.

 

 

References:

Adams, B. (2013, January 16). 5 major differences between agency and in-house PR. Retrieved April 01, 2016, from http://www.prdaily.com/Main/Articles/5_major_differences_between_agency_and_inhouse_PR_13582.aspx

Dale, E. (2014, September 2). PR agency vs. in-house? Retrieved April 01, 2016, from http://www.prweek.com/article/1309975/pr-agency-vs-in-house

Edwards, I. (2012, March 24). What are the differences between working in-house and at an agency? Retrieved April 01, 2016, from https://www.quora.com/What-are-the-differences-between-working-in-house-and-at-an-agency

Johnston, S. (n.d.). Advertising, PR — Blogs, Articles and Jobs – Experience.com. Retrieved April 01, 2016, from https://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr

Nazar, M. (2016, January 26). Here’s the definitive answer to picking agency vs. in-house life – Corporate Ink. Retrieved April 01, 2016, from http://www.corporateink.com/heres-the-definitive-answer-to-picking-agency-vs-in-house-life/

Winchel, B. (2015, December 30). 5 differences between in-house and agency PR. Retrieved April 01, 2016, from http://www.prdaily.com/Main/Articles/5_differences_between_inhouse_and_agency_PR__18683.aspx