By: Sarah Copeland
I’ve never been a very tech-savvy girl. I honestly think I was put in the wrong decade. I grew up through all the big technological leaps. I’ve watched the progression of cell phones and computers, the invention of tablets and super-thin televisions. Sometimes, when I’m faced with an obstacle, I find myself saying, “thank goodness, there’s an app I can use” because there is always an app.
For instance, there are plenty of pages on the Internet devoted to critiquing and recommending a vast assortment of different apps. I’m not talking about gaming apps, but the actual tasking apps. I recently looked at a website that suggested it had listed the best eight most useful mobile applications. I hadn’t heard of over half of them. Another site lists 25 apps that are directly targeted to college students.
It’s not hard to understand why there are so many apps. They are helpful, that pretty much sums it up. One interesting thing I learned in a marketing class I took was that there will never be an end to people’s wants and needs. I can only assume, since apps are shortcuts to solving wants and needs, that there will be an endless supply of apps created to help us.
But there’s more to apps than just helping college students organize their schedules. Apps can help businesses too, and they should certainly take advantage of that. Mobile applications create a direct communication channel from the business to their customers, twenty-four-seven. With this type of connection, a business can build its brand awareness and improve its engagement with audiences.
When technology advanced, so did the world and so did businesses. Businesses and their communications have evolved from television to the World Wide Web and now to the individual little icons on our personal screens. It’s true that sometimes apps seem like a hindrance in the personal world, but it is very helpful for businesses that want to get ahead of their competition.
Technology will keep moving forward and businesses will constantly need to evolve to keep up. For now, the important part is to keep up with the immediacy of the flow of information in the form of apps. I’m sure, no matter what a customer is looking for, there will be an app designed especially for that task.
Gohel, J. (n.d.). 8 Useful Mobile Applications to Simplify Your Daily Life. Retrieved April 08, 2016, from https://www.digifloor.com/8-useful-mobile-applications-to-simplify-your-daily-life-19
Haselmayr, M. (2014, November 17). Here’s Why Your Business Needs Its Own Mobile App. Retrieved April 08, 2016, from http://www.forbes.com/sites/allbusiness/2014/11/17/heres-why-your-business-needs-its-own-mobile-app/#2e38fdb15c76
Strike, A. (n.d.). 25 Apps College Students Shouldn’t Live Without. Retrieved April 08, 2016, from http://www.lifehack.org/articles/technology/25-apps-college-students-shouldnt-live-without.html